All sources of the scholarly information used in this work were dully acknowledged. Officially, I state the project has been supervised and assessed in accordance to the guidelines by Pentecost University College. I further undertake to indemnify the university against any loss or damage arising from breach of the forgoing obligation. I dedicate this work to my lovely parents Mr.
Koranteng-Addo who have supported me through my education. You have in many ways enriched my life. Thank you for the thoughtfulness, the well wishes and the prayers. I deeply appreciate you, Mum and Dad. First, I would like to thank God Almighty for giving me the grace and the opportunity to go through this study.
I would also like to pass my appreciation, gratitude and thanks to my Supervisor, Mr. Seth Appiah Kubi of Pentecost University College, for all the help, guidance and effort he put at my disposal to help me complete this work. Again I would like to thank the entire lecturers of the Banking and Finance programme who imparted knowledge to me.
Secondly, I express great gratitude to my parents, Mr. This 20 page paper considers applications of CRM to e-commerce.
There is a great deal of potential synergy in this market, but there are also problems. The paper considers these problems and presents some guidelines by which CRM and E-commerce should be integrated. The bibliography cites 23 sources. A 14 page paper that provides an overview and explanation of customer relationship management marketing, a marketing approach that has gained increasing emphasis over the last fifteen years.
The paper includes different definitions of customer relationship management CRM , the steps and components of the approach, and a number of strategies to develop relationships with customers.
The writer explains although there was to be a focus on Singapore, little has been written about relationship marketing in Singapore. Bibliography lists 10 sources. A 3 page paper that first explains what each type of relationship management means.
The writer links partner relationship management and employee relationship management with customer relationship management. Bibliography lists 4 sources. Software Used in Real Estate: A 3 page memo discussing ACT! Bibliography lists 2 sources. This page paper reviews the need for an increased level of customer orientation in the commercial environment.
The paper, written in the style of a dissertation looks at the gap between supply chain management and customer relationship management. The paper starts with an introduction and then traces the development of customer relationship management and the differing ways in which it may be implemented and the movement towards customer centric business models and consider difficulties in implementation.
The primary research demonstrates the difficulties of gaining value from CRM. The paper is based on data supplied by the student. The bibliography cites 80 sources. This 42 page paper assesses the potential to use customer service management CRM technology to help increase church member satisfaction levels. The paper starts by assessing the problem, looking at the issue of dissatisfaction within the church and assessing influences on satisfaction levels.
The paper then looks at the concept of CRM, what it is, how it can be used and the potential benefits and well as challenges in the church setting. The potential of CRM is then assessed against the specific issues of dissatisfaction and existing barriers to determine if there may be a match between the technology and the church needs.
The bibliography cites 38 sources. This 3 page paper provides an overview of five articles that reflect the importance of understanding customer relationship management, or CRM. This paper reflects on the themes of value, conflict management, and customer divestment.
There are five sources. Whether it is called customer relationship management, CRM, or just good business practice based on common sense, making customers central to immediate and long-term business action is on the rapid rise. Leading-edge companies the world over are recognizing that intimate, one-to-one relationships with their customers are critical to survival in our increasingly global and competitive marketplace.
Bibliography lists 14 sources. This 14 page paper looks at the way that customer relationship management takes place in the high end, or luxury fashion market in Europe, considering the way both personal and technologic development are impacting on customer relationships. The book is a good overview on all aspects of e-business; including management of the infrastructure, the e-environment, e-business strategy, supply chain management, e-procurement, internet marketing, customer relationship management change management, design implementation and maintenance.
The paper takes each chapter and summarizes the contents of each chapter. The bibliography cites 1 source. This 7 page paper examines a case study supplied by the student. An insurance company wants to use information technology and the internet to enhance sales, but it is resulting in alienating the customers rather than empowering them.
The paper discusses the root cause of the problems and suggests a different more integrated approach using customer relationship management, explaining how this could increase customer satisfaction in a service industry. The bibliography cites 9 sources. This 7 page paper examines how Avis has managed to gain and sustain such high level of customer loyalty in a competitive environment.
The paper considers the marketing and position of the company with sections that individual considers customers, collaborators, competitors, co-workers, marketing strategy and customer relationship management. The bibliography cites 10 sources. This 10 page paper is written in two parts. The first 7 pages consider the way that strategic supply chain management may help pharmaceutical companies manage their business and add value.
The paper considers the upstream and downstream firms looking at strategies such as creating long term relationships, the value chain and virtual value chain and the use of customer relationship management. The last 3 pages are made up of slides for a PowerPoint presentation of the papers contents. The bibliography cites 6 sources. This 4 page paper looks at the way investment in quality can have the potential for a positive return on investment. A range of investment types are discussed including investment in the quality of customer relationship management to improve customer loyalty, investment in training staff, investment in systems and investment in equipment.
The paper also considers the consequences of failing to invest. A 3 page paper discussing the use of data in customer relationship management. Marketers and the marketing discipline devoted much time and energy to developing what would come to be known as the marketing mix, the four "Ps" of marketing that have guided marketing efforts for years.
Customer Relationship Management (CRM) Software For Advanced technology companies, the process that is implemented by the companies in order to handle their contacts with the customer is now applied by the software termed as CRM or Customer relationship management. This software is used for supporting and handling processes that are like storing information of perspective and current customers.
Abstract: Customer relationship management (CRM) is a combination of people, processes and technology that seeks to understand a company's customers. It is an integrated approach to managing relationships by focusing on customer retention and relationship development.
Customer Relationship Management Automotive Repair Enterprise is a web application aimed to provide various services. This service is maintained by most of automotive companies. This service is maintained by most of automotive companies. One of the main reasons for this lack of success is that the existing methodologies being used to approach a CRM project are not adequate.-based bophona.mlCT Customer relationship management (CRM) is a customer-focused business strategy that dynamically integrates sales.
Dag Øivind Madsen, Daniel Johanson and Tahir Nisar, Examining customer relationship management from a management fashion perspective, Cogent Business & Management, 3, 1, (). Customer relationship management organization Yim. Mendoza et al. Xiu. An alternate examination stream concentrated on the recognizable proof of CRM discriminating achievement elements Csfs (e. .