Due to this fact, social media has become increasingly popular among businesses. As a new technology that reaches out to many young people, who are the main consumers of products, businesses are looking to use social media more often in their advertising and marketing practices.
Businesses have also turned to social media marketing as it is the new form of technology that will take precedence over other older forms of technology. Audiences fast forward through commercials on their DVR players, listen to satellite radios which do not have commercial breaks and no longer read printed newspapers.
Businesses can no longer provide exposure to their products with the old way of advertising and have largely been turning to social media because of the advent of the new technology. Businesses may not necessarily want to engage in the social media revolution but do so as to not be left behind.
In order to remain competitive in the modern technological age social media must be used by these businesses or they will be at a disadvantage compared to others. Advertising is not the only arena in which businesses have begun using social media. All facets of a business have been affected:. To be successful, businesses must not just experiment or imitate other entrepreneurs in the use of social media, but come up with new ways to utilize it as well.
One of the main advantages for businesses who utilize social media is the access to more people than was possible with television or newspapers. Businesses are also able to access these people and spend less money than they would have been with older forms of technology, as social media advertising can be bought at cheaper rates. Once a group of people like a page their friends will like it and word will spread like wildfire.
Social media also allows businesses to conduct more effective research about consumer behavior at a cheaper rate. Rather than pay researchers to research consumer trends, a business can monitor these trends themselves on websites like Twitter or Facebook.
Through this research, businesses are better able to gear their advertising to the specific needs of its consumers which allows for better allocation of advertising resources.
Rather than marketing a product to thousands of people out of which only a handful may purchase it, businesses are able to market to specifically the people who would be willing to purchase the product.
In this way, businesses increase the chances that their advertising is effective with social media. Although these tools allow businesses to gear the advertising and products closer to consumer preference and behavior, the tools have been accused of invading the privacy of consumers. This invasion of privacy can have negative consequences upon society as people may begin to feel that they are no longer are seen as individuals but as mere robots who will buy whatever they see posted on their Facebook page.
As Qualman discusses the positive of the social media age come with costs: Consumers may react negatively to an invasion of privacy resulting in a refusal to participate on the website or to purchase the product advertised by the business. Businesses should learn how to balance their consumer's privacy while at the same time using the advantages provided by the social media age. Another disadvantage of the social media age is that businesses must change the traditional way in which they have conducted their business.
With the advent of social media, businesses must adopt new positions within their organizations, upgrade technology and adapt new marketing strategies.
It is also a risky venture to invest money into a new technology that may not be successful. Few emerging web companies will be the next Facebook and have its enduring appeal as websites such as Myspace and Friendster have demonstrated. Investing money into a social media website that is unsuccessful could be disastrous for businesses attempting to break into a new market. This new found understanding of the influence social media can have on other people is being replicated by other businesses who are changing their business models adjusting and adapting for success.
A company such as Pepsi which has been around for decades has also had to evolve with the social media age. Social media is helping Pepsi gain insight about its consumers which it previously has not been able to do with the practices that they had formerly attempted. The level of commitment towards social media from Pepsi demonstrates how business is shifting towards this new mode of media and away from more traditional advertising techniques. Pepsi recognized that they would be able to reach these amounts of people through social media instead.
Rather than utilize other social media websites to promote their product, Pepsi has converted its own website into a social media site. By allowing users to generate their own content on their site, Pepsi allows its customers to be involved in the marketing of their product.
Pepsi recognizes the influence that people can have towards other individuals. While this has been a common conception held among marketing experts, social media demonstrates how much influence our friends and family can have on our buying habits and preferences.
We read all the time that kids are made fun of because they are gay or look different. These problems are just the same in the real world like they are online. Not everyone wants their parents to see them drinking and going out to parties, especially if they are not These problems make Facebook a difficult thing to manage and gives evidence of why it is not such a great communication tool to use.
However, Facebook does give you privacy controls over the information that you share. You can really easy just make it so that when people try to find you via search, not everything comes up.
This is a great way to hide information and other stuff that you do not want to give out to random strangers. Facebook gives you the choice and control over what you want to share with others. As a good example, if you have a job and your boss adds you as a friend, you may feel like you have to accept it. But, you may not want your boss to see all the stuff that you do on your free time. So, you can choose to just show to them specifically what you want them to see.
This is an easy way to hide stuff that is personal or potentially damaging to you in anyway. This is only possible because. This takes care of most of the privacy and security concerns with other people seeing your profile. With the control that Facebook gives you over your profile, you do not have to worry about the wrong people seeing what you are doing every day. It does not matter if it is a complete stranger or your own mother, your information that you put up is still your own in terms of control.
Another safety risk that is not such a big deal in the Facebook site is danger of sex offenders. But as much as people talk about them being a bad problem, the case does not apply in the all online interactions. This shows that just because the news and other people talk about it being dangerous, does not mean that it is so. Rather than assuming that sex offenders look to kids on Facebook to have sex with them, it is important to look at the facts.
If the internet in general is a dangerous place for kids, it is not ok to assume that it is true for all aspects of it. Instead, they use other types of communication that is not controlled as much. However, since Facebook is a much more tightly controlled type of space to communicate in, it does not have the same dangers.
Lastly, some may argue that social networks could affect people by having fewer face to face relationships, since they can get addicted to talking on the computer and only socializing via internet. This is incorrect since being able to know people faster and easier by these networks will help getting to know more people and will help the social life of that person. Just because you are on the internet and on Facebook does not mean that you are losing interactions with other people.
The study reported that. Just like it helps shy kids deal with difficult situations, it helps others too with people they interact with. It may be easier to ask certain questions or have talks online because it takes out the aspect where people can be embarrassed read another Ultius research paper on social media. However, there are negative parts to it because of the privacy and security risks of other people seeing your information and contacting you.
Most people talk to others that are close to them and they see face to face often. Facebook also lets you talk to people that you used to spend time with but moved on in life by going to college or moving to a different place. With mutual interests, groups and friends, you can also meet new people that you are interested in. Their profile gives a lot of information about them to help you get started. Even for shy people, talking to others online makes it much easier.
It takes out the pressure and possible embarrassment of making mistakes. Despite this, the risk of privacy and safety are still there. But, this is not true since Facebook lets you control your information. Also, the problems of sex offenders and danger is not the same on Facebook as it is on chat rooms and text messaging.
This makes Facebook a safe place to communicate and share with each other. Talking online is still communication, just in a different type of way. We guarantee each customer confidentiality and prompt delivery.
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Social media consists of websites and applications that enable us to create and share content, and also communicate. Social media itself has positive aspects, for instance online education including the news and informative websites; it also has many negative aspects such as a rise to cyberbullying and a lack of sleep.
2 EFFECTS OF SOCIAL MEDIA ON COLLEGE STUDENTS Abstract As social media sites continue to grow in popularity, it is our premise that.
Running Head: SOCIAL MEDIA Social Media [Name of the Writer] [Name of the Institution] Social Media Introduction This report basically focuses on developing the new web site for the Baking and confectionery business of the client Jake. Social media also allows businesses to conduct more effective research about consumer behavior at a cheaper rate. “Social media puts customers back at the centre of the organization and gave marketers a new set of tools to listen to them and to encourage them to engage with the brand” (Smith, )/5(5).
The dramatic growth of social mediatools in the last five years has pushed a majority of the corporations on the social mediabandwagon, because it is commonly accepted fact in marketing: “Be where your customers are”;as looking at the current trends, all the customers are logging on to some form of social bophona.ml, we can conclude that . Social Media Research Paper Example: Social media is a great system of different means of communication and data exchange in the Internet. Nearly everybody is an active member of a certain social media community, that is a web site which connects people who share common interests.